Top-of-Mind Awareness: refers to a brand or specific product being first in customers’ minds when thinking of a particular industry or category. (Wikipedia)
Whatever category you’re in, whether you’re a doctor, a lawyer, an accountant, a window installer, you fix bikes…if you at least post once a day, you are building a top-of-mind awareness for your brand.
Because people are seeing your content and thinking about you when you post consistently.
For Example, You’re a real estate agent, and I’m talking with a friend about a house, I say, “Oh, my friend just posted this cool house,” or, “My friend just posted, she’s a real estate agent.” – It’s that top-of-mind awareness that’s so important.
Post at least post once a day. Stay consistent and stay relatively on brand.
For consistency across all your social media channels, you can copy and paste the same caption and use the same photo/video. Use all your social media channels, Instagram, Facebook, Twitter, and LinkedIn.
Author: Dan Fleyshman